The Rebranding Of Yankers To Mod Unions.
The trademark for Yankers had been allowed to lapse and it was discovered during an attempt at reregistration that Crank Yankers had also filed registration for the same trademark. A decision was made to rebrand.
Yankers has had a difficult times positioning their product. It was determined the best course of action was provide a frame of reference throughout all the branding.
Yankers is a modernized union suit.
I built a full Shopify store basing it on the theme I had created for Makers Outlet, changing the color pallete and updating the theme to Dawn 3.0. I added in collapisble tabs that dynamically pulled in variant metafields for the fabrics.
I made the Marquee customizable so it can be easily updated every day with a new womxn of distinction or quote.
I integrated marketing email app, google, facebook and pinterest channels. I added free downloadable pattern as product and much more.
I added all the products and created content for SEO.
The Mod Union™ Website